History and Mission

We are an MIT spin-off with a mission to teach computers to make decisions like humans. We set this objective, not because it is easy, but because it is hard, because that goal will serve to organize and measure the best of our energies and talent, because that challenge is one that will  enhance humankind by stimulating progress.

Making the right decision is pertinent and carries intrinsic value in almost any field;  Whether making the right purchasing decision in eCommerce, or deciding when to launch the next space shuttle, or selecting the location to build a factory, or choosing the medical treatment that fits best your needs, or swapping planes to minimize the delays impact, decisions are prevalent and making the right decision is often impactful.

We have invested Millions in R&D, accumulating in excess of 200 person year of research from some of the brightest minds in AI, leading us to a major technology breakthrough.

That invention was the foundation that gave us the confidence to incorporate in February, 2023. 

We were nominated as MIT Top 10 AI Startups in 2024.

We were the Selected Vendor for Recommendation Engines by Gartner. 

We raised our first seed round in June, 2023.


We believe that the right decisions are essential to solving the big challenges that humankind face as well as small ones, because we are bullish on the marvels that the human brain can achieve. Technology and progress are neither good nor bad. It is what we do with them that makes "us" good or bad.  However, just because a vast majority does something bad that does not make it right. To quote Abraham Lincoln: “right is might”.  However, to make the right decision, it must be void of bias, greed, and should be as objective as feasible. This is not to say that human emotions should not be taken into consideration. It simply means that the factors to be considered into a decision should not stem from hidden agendas or criteria that are not pertinent to the issue at stake. Of course just because a practice is commonly accepted, it does not make it right. These values have helped differentiate our culture. We believe business is a great platform for change and invite others to join us in taking action to better humankind. 

Executive Board

Our Advisory Board

Executive Team